Advertising Policy

Effective on April 15, 2020

Overview

Our mission is to connect, empower and give voice to shoppers. We believe that ads delivered through our service should be relevant and useful to our shoppers. These Advertising Policies will help you to determine whether your ad is appropriate for SplitChek and our shoppers.

Understanding Our Policies

Our Advertising Policies provide guidance on what types of ad content are allowed. When advertisers place an order, each ad is reviewed against these policies. If you think your ad was mistakenly disapproved, please let us know at [email protected]

The Ad Review Process

In order to maintain the trust and integrity of SplitChek, ads will not run until they are reviewed to make sure they meet our Advertising Policies. Typically most ads are reviewed within 24 hours, although in some cases it may take longer. We strive to review ads as soon as possible.

What We Consider

During the ad review process, we'll check your ad's images, text, targeting, age bracket and positioning, in addition to the content on your ad's landing page. Your ad may not be approved if the landing page content isn't fully functional, doesn't match the product/service promoted in your ad or doesn't fully comply with our Advertising Policies.

What Happens After an Ad is Reviewed?

After your ad is reviewed, you'll receive a notification letting you know if your ad is approved. If it’s approved, we'll start running your ad and you can see your results in the Ads Manager.

Steps to Take if Disapproved

If your ad isn't approved for not fully complying with our policies, you can edit it and resubmit for review.

  • Check the email address associated with your advertising account.
  • If your ad doesn't get approved, we'll send you an email with details that explain why.
  • Using the information in your disapproval email, you can edit your ad or create a compliant one.
  • If you can't edit your ad or feel it was a mistake that it wasn't approved, you can appeal the decision using this form.

1. Community Standards:

Ads must not violate our Community Standards.

2. Illegal Products, Services and Activities.

Ads must not constitute, facilitate, or promote illegal products, services or activities. Ads targeted to minors must not promote products, services, or content that are inappropriate, illegal, or unsafe, or that exploit, mislead, or exert undue pressure on the age groups targeted. Ads must not contain shocking, sensational, disrespectful or excessively violent content. Ads must comply with all applicable laws, including laws covering what content is allowed in ads and how ads are targeted.

3. Discrimination.

SplitChek does not tolerate discrimination based on age, gender, disability, religion, ethnicity, race, color, national origin or sexual preference. Ads must comply with this as well as all laws, including laws that prohibit discrimination in connection with education, housing, credit and employment.

4. Fraud and Deception.

Ads must not be fraudulent or deceptive. Your product or service must accurately match the content of your ad. Any claims in your ad must have factual support. Do not make deceptive or inaccurate claims about competitive products or services. Do not imply you or your product are affiliated with or endorsed by others without their permission. Do not advertise prices or offers that are inaccurate - any advertised discount, offer or price must be easily discoverable from the link in your ad. Learn more about https://www.accc.gov.au/accc-book/printer-friendly/29527 Advertising and selling guide

5. Restricted content

  1. Alcohol Ads that promote or reference alcohol must comply with all applicable local laws, required or established industry codes, guidelines, licenses and approvals, and include age and country targeting criteria consistent with SplitChek's targeting guidelines and applicable local laws. You are allowed to advertise alcohol in your country governed by your local laws
  2. Dating

    Ads for online dating services are only allowed with prior written permission.

  3. Real Money Gambling

    Ads that promote or facilitate online real money gambling, real money games of skill or real money lotteries, including online real money casino, sports books, bingo, or poker, are only allowed with prior written permission. Authorized gambling, games of skill or lottery ads must target shoppers 18 years or older who are in jurisdictions for which permission has been granted.

  4. State Lotteries

    Lotteries run by government entities may advertise on SplitChek, provided the ads are targeted in accordance with applicable law in the jurisdiction in which the ads will be served and only target shoppers in the jurisdiction in which the lottery is available.

  5. Online Pharmacies

    Ads must not promote the sale of prescription pharmaceuticals. Ads for online and offline pharmacies are only permitted with prior written permission.

  6. Promotion of Over-The-Counter Drugs

    Ads that promote over-the-counter medicines must comply with all applicable local laws, required or established industry codes, guidelines, licenses and approvals, and include age targeting criteria consistent with applicable local laws.

  7. Financial Services

    Ads promoting credit card applications or financial services with accredited institutions must clearly provide sufficient disclosure regarding associated fees, including APR percentages transaction fees, within the ad's landing page. Ads promoting loans or insurance services must not directly request the input of a person’s financial information, including credit card information.

  8. Student Loan Services

    Ads promoting student loan services must be targeted to shoppers 18 years or older. Ads must not promote misleading or deceptive services related to student loan consolidation, or refinancing.

  9. Ads Related to Politics or Issues of National Importance

    Advertisers can run political, election related and issue ads, provided the advertiser complies with all applicable laws and the authorization process required by SplitChek.

  10. Cryptocurrency Products and Services

    Ads may not promote cryptocurrency and related products and services without our prior written permission.

  11. Drug and Alcohol Addiction Treatment

    SplitChek requires advertisers who wish to run addiction treatment ads targeting Australians must be certified and provide prof to SplitChek. These ads must be targeted to shoppers from 18 years and older

  12. Weight Loss Products and Plans

    Ads marketed at or for weight loss must be targeted to shoppers 18 years or older. Ads must not contain "before-and-after" images or images that contain unexpected or unlikely results. Ad content must not imply or attempt to generate negative self-perception in order to promote diet, weight loss, or other health related products.

  13. Payday Loans, Cash Advances and Bail Bonds

    Ads may not promote payday loans, paycheck advances, bail bonds, or any small, short-term loans intended to cover someone's expenses until their next payday.

  14. Multilevel Marketing

    Ads promoting income opportunities must fully describe the associated product or business model, and must not promote business models offering quick compensation for little investment, including multilevel marketing opportunities.

6. Trademark Infringement.

Ads must not use trademarks belonging to third parties unless express permission has been granted by the trademark owner. You should not use trademarks, logos, service marks or company names in a way that would be confusing to the user, or imply an affiliation or endorsement when there is none.

7. Discriminatory Practices

Ads must not discriminate or encourage discrimination against shoppers based on personal attributes such as race, ethnicity, colour, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition.

8. Rejection

We reserve the right to reject, approve or remove any ad for any reason, in our sole discretion, including ads that negatively affect our relationship with our shoppers or that promote content, services, or activities, contrary to our competitive position, interests, or advertising philosophy.

9. Local Legal Requirements.

We expect you to comply with local legal and regulatory requirements in addition to our Shopper Agreement, Commerce Terms, Code of Conduct, Intellectual Property and Advertising Policy 8. These policies are subject to change at any time without notice.